Combining video and computer technologies to offer interactivity. In this scenerio video technology and computerized devices operate jointly to create and/or provide interactive options. If applicable, the interactive choices made could influence the manner in which the program unfolds. Interactive video isn't necessarily just broadcasted to you over cable, satellite, telco etc. but might be utilized in your company network or in a single computer or kiosk.
Interactive video has been considered another type, or even name, for interactive TV technology. Interactive video technology is also being used in places such as classrooms as it allows students in one location to be taught by a teacher in a separate location. The students are often able to ask the teacher questions and perhaps the teacher can respond to them in real time.
In the following the definitions and 2 examples of viral marketing User Generated videos.
1. Viral Marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales).
It can be delivered by word of mouth or enhanced by the network effects of the Internet Viral marketing may take the form of video clips, Interactive flash games, ebooks, software, images or text messages.
The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential.
Two examples of viral Marketing
o ebooks
Electronic book (also e-book, ebook, digital book) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices.
The Oxford Dictionary of English defines the e-book as "an electronic version of a printed book," but e-books can and do exist without any printed equivalent.
Personal computers and some cell phones can also be used to read e-books.
o Text Messages
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network. While the original term (see below) was derived from referring to messages sent using the Short Message Service (SMS) originated from Radio Telegraphy, it has since been extended to include messages containing image, video, and sound content (known as MMS messages).
Text messages can be used to interact with automated systems such as ordering products and services for mobile phones or participating in contests. Advertisers and service providers use texts to notify mobile phone users about promotions, payment due dates and other notifications that can usually be sent by post, e-mail or voicemail.
2. User Generated videos.
User generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
Two examples of user generated videos
o Reviews
Sometimes UGC can constitute only a portion of a website. For example on Amazon.com the majority of content is prepared by administrators, but numerous user reviews of the products being sold are submitted by regular users of the site.
Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme.
o Blogging
A blog (a blend of the term web log) is a type of web or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.
As of 16 February 2011, there were over 156 million public blogs in existence.
See http://www.huffingtonpost.com/ as an example.
No comments:
Post a Comment